All Products

 We're so happy you're here.

If you're anything like us, you have a story. One that involves making the choice to leave alcohol in your past. The reasons for doing this are many, but the benefit is the same. We know that no matter what the road looked like before, it is much easier now, "without whiskey".
The market is saturated with clothing that celebrates alcohol. From beer brands, activities, normal every day tasks and everything in between. We struggled to ever find a rack at a store that had fun, funny or meaningful apparel that celebrated sobriety. So we decided to make a line of sober clothing ourselves.
Take a look around, join in the sober movement and be sober out loud. We see you, and we're really proud of you for making the choice at sober life.
- B and B